Researching your potential vendor and solution market provides numerous benefits.
Develop insight into market structure and maturity, such as:
Capture leading practices for the application and business capability included in your scope.
Identify and establish contact with peer organizations that use a vendor's software product and services.
Probe vendor background, viability, and plans. Identify emerging vendors and solutions.
Understand emerging innovation occurring in your solution space and related capabilities.
Save scarce organizational resources (people, time, CAPEX/OPEX) by:
Early research is beneficial to both approaches -- RFP and JITDE™.
Researching at the start of your initiative saves you time and confirms the most viable vendors early in your evaluation process. This is important to:
Learn from the mistakes of others. You can't live long enough to make them all yourself.
Eleanor Roosevelt
Explore the following map to understand suggested research methods and techniques.
The Internet is a double-edged sword for content.
Browsers provide basic features to filter search results. For example, Google offers Settings and Tools dropdowns to filter by time and relevancy.
Modern browsers have advanced search engines that allow you to quickly hone in on the information you're seeking.
Use the advanced search features of browsers. The image details the options available using Google's advanced search features.
Using advanced search homes in on specific information and documents you seek.
Specifying file types helps find relevant proposals, RFPS, and other attachments.
Also, searching public sector organizations is a treasure trove for finding thought-leadership content and previously submitted vendor proposals and RFPs. Most public sector information is considered public domain, so there are no confidentiality sensitivities.
Searching for information and documents online isn't a hacking or questionable practice. You're searching for information that individuals, organizations, and others have purposely posted to public sites for public access.
Other organizations continually research and publish studies on industries, products, services, markets, and functions/processes. Leverage those sources to save time.
Consider sites such as Wikipedia and others that provide topical content libraries. You can save significant time by finding and leveraging relevant information and knowledge from those sources.
Others in your organization may have conducted research relevant to your initiative. Use BAH HUM BUG¹ as a guide to gathering existing artifacts that deliver value to your initiative.
Also, connect with peers in external organizations for relevant information and leads.
Vendors are a good source of information on their products and services. They are also a good source for providing industry-level capability and competitor information.
Vendors discuss why their products and services are superior to their competitors.
Vendors often refer to their satisfied customers' names and their competitor's disgruntled customers.
Relevant information gathered using the research methods and techniques described provides you with the information required to focus on the most viable vendors.
I've worked on a series of projects with a large county government. Our team discovered that the National Association of Counties (NACO) -- based in Washington DC -- was a treasure trove of county government and vendor-related information.
Also, the Association of Minnesota Counties provided additional relevant research, vendor, and study materials.
Google's advanced search features are powerful and flexible. They allow users to fine-tune search criteria and cut through the information clutter.
All These Words -- Type essential words that need to be on returned pages:
This Exact Word or Phrase:
Any or None of These Words -- Type OR between all of the words you want:
Number Ranges -- Put two periods between the numbers and add a unit of measure:
Language and Region -- Find pages in the language you selected:
Find pages published in a particular region, for example, any region, Australia, China
Last Update and Site or Domain -- Find pages updated within the time you specify:
Terms Appearing and Safe Search -- Search for terms in the whole page, page title, web address, or links to the page you're seeking:
File Type and Usage Rights -- Find pages in the format you prefer:
Specifying the file type saves time when searching for documents published by an organization. For example, if you're looking for RFPs, specifying a PDF or docx cuts through the clutter.
Add an xls search if you're looking for requirements. Many organizations document their requirements using Excel.
Packaging and formatting findings are dependent on your research goals and topics.
Here's an example format to present vendor research findings for a particular industry or functional software area.
The table above is summarized for brevity purposes. The original version included multiple column breakouts under each heading.
A research findings recap is included in our soon-to-be-available template package.